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Personalized Online Video Ads Boost Branding
http://www.emarketer.com/Article.aspx?id=1008655&R=1008655 To test whether personalized online video ads had a brand impact, Eyeview split respondents into two groups. The first group was shown a...
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Can Facebook Go Beyond Earned Media Success?
http://www.emarketer.com/Article.aspx?id=1009127&R=1009127 zusammenfassung mehrerer Studien, die zeigen soll, dass kontakt mit einer Marke auf Facebook (earned media) die Kaufwahrscheinlichkeit...
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Twitter Taps Nielsen Metrics To Refine Ad Impact
http://www.mediapost.com/publications/article/184455/twitter-taps-nielsen-met… Twitter will Werbewirkung nachweisen: „The new product, Twitter Surveys, asks tweeters and readers to fill out a survey...
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Banner Blindness: 60% Can’t Remember The Last Display Ad They Saw
„After being asked to recall the last display ad they saw, only 14% could name the company, the brand or the product, suggesting that brands are wasting millions of dollars in ads that consumers don’t...
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Eating popcorn in the cinema makes people immune to advertising
Die Uni Köln hat in einem Experiment herausgefunden, dass das Essen von Popcorn verhindert, dass Kino-Werbung wirkt. Begründung: Das Kauen verhindert, dass wir unbewusst die Markennamen mitsprechen und...
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